June 04, 2024 Kordz Connects with Industry Peers and Integrators on a U.S. Cross-Country Road Trip to Gauge AV and Networking Needs 

Released June 4, 2024


During a two month-long caravan across the U.S., Kordz managing director James Chen gathers critical information about the state of the AV and networking markets and how to make them better.  

Since its inception, Kordz has focused on solving the pain points of systems integrators and staying a step ahead of the market with innovative connectivity products and strong dealer support. Recently, Kordz managing director James Chen embarked on a two month-long road trip across the continental U.S. to gauge the current state of the industry and connect with dozens of industry influencers and customers along the way. Chen shares insights gathered during his cross-country caravan in a revealing article published here.  

“James Chen’s Connectivity Road Trip Adventures” gets to the heart of current issues and concerns of systems integrators and uncovers the types of connectivity features and designs Kordz can develop next to make their jobs easier. Kordz is already making strides with innovative products like its award-winning, environmentally-friendly patch cord BeltPak, yet there are many other avenues to explore to continue to advance the industry and ensure integrator success and profitability by “Kordzifying” connectivity. “We’re listening to and engaging with our customers and are committed to bringing as many of their needs and suggestions to fruition as possible,” Chen says.  

Beyond sustainable, installation-friendly products, integrators expressed to Chen their desire for ongoing education and certification. “Integrators are eager to expand their knowledge on topics like HDMI certification, mechanical differences in cable, 4K compliance and more,” Chen continues. “Kordz plans to be at the forefront of these initiatives, as well, creating an end-to-end educational pipeline for the industry.” 

By taking the time to visit with integrators, sales reps, colleagues and peers during several industry events and engaging in advocacy work on Capitol Hill, Chen gathered insights that help align Kordz with the evolving needs of their customers and builds a stronger, more resilient industry.  

To learn more about Chen’s revealing road trip and future Kordz endeavors, click here. To subscribe to other informative Kordz’ articles and for more information about the company, its comprehensive range of professional-grade connectivity products, and free integrator resources, please click here.  

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