November 04, 2024 Case Study: Kordz Powers Wired By MJD’s Award-Winning Showroom Experience

Kordz cabling ensures the smart home and cinema demonstrations at Wired By MJD’s CEDIA award-winning showroom impress every customer who steps inside. This allows homeowners visiting the exceptional, custom-built experience centre and immersive, high-end dedicated cinema to experience the difference and benefits that can be achieved through professional installation of high-quality, best-in-class AV and smart home products, including a robust, future-ready cabling infrastructure from Kordz.  

Summary

When the now multi-award-winning team at Wired By MJD began conceptualising their first-ever showroom, they knew it had to not only be relatable to their customers, but also immerse them in a new world of possibilities that exist when using the best products and installation practices. The technologies chosen and the professionalism of the integration demonstrated in the showroom and high-end cinema deliver an experience like no other. They reaffirm Wired BY MJD’s reputation as an industry-leading integration firm in Australia along with the necessity for premium cabling and connectivity solutions, like those from Kordz, to achieve optimal performance and interoperability of some of the best and most cutting-edge smart home and AV systems on the market.  

Reading Time: 5 Minutes  

Highlights

Challenges

  • Enable a diverse suite of high-end AV components in a dedicated home theatre to perform flawlessly and present a 4K and Dolby Atmos experience without audio or video degradation.  
  • Handle cutting-edge, bandwidth-intensive smart home networking applications without compromising transmission speed or connectivity. 
  • Unify multiple zones of diverse smart home control and AV components to interoperate as one cohesive system. 
  • Blend technology seamlessly within the bespoke showroom design. 
  • Provide flexibility and scalability of the technology to enable the showroom to easily integrate next-generation devices and systems.  
  • Create a multi-functional space combining a multi-faceted showroom, world-class dedicated cinema, office for business and administrative tasks, and family-friendly space. 
  • Fit a wide range of technologies into a relatively small space through meticulous planning and quality craftsmanship.  
  • Complete the design and installation of the showroom within an extremely short timeframe. 

Solution

Michael, Hailey and their team of professional integrators chose only the highest-quality AV and smart home products from leading, reputable brands and deployed a robust cabling infrastructure to optimise performance and interoperability across the network and within the various areas of the facility. Wired By MJD designed and installed nearly 3 kilometres of Kordz audio, HDMI and SlimCat Cat6A cabling to support every personal and professional endeavour and every smart home discipline demonstrated from their extensive product portfolio—security, lighting, shading/blinds, climate control, Wi-Fi and networking, audio-visual distribution and high-end smart home automation—alongside top-tier brands such as Elan, KNX, Bowers & Wilkins, Aurenda, Autonomic, Leica, Panasonic, Polk Audio, JVC, MadVR, and others. The quality, measurable performance and reliable connectivity of Kordz cabling ensured that all systems and devices functioned optimally and worked seamlessly together, impressing upon visitors how well designed, expertly installed, and seamlessly integrated technologies, combined with quality craftsmanship, practices and design, can enhance the comfort, convenience, and overall enjoyment of their modern homes, cinemas and AV experiences.  

Results

By creating their new smart home experience centre and showroom, Wired By MJD has elevated its presence in the Australian and global integration industry, attracted more business and provided a more tangible, relatable representation of their advanced technology offerings and stringent integration standards. A backbone of high-quality Kordz cabling enables impressive multi-disciplinary demonstrations of a variety of leading smart home brands and an impressive home cinema experience. As a result, this superb showroom was awarded the prestigious Best Showroom/Experience Centre in the Asia Pacific (APAC) Region by CEDIA in 2024. 

Context

Impressive Smart Home and AV Demonstrations Enabled by Diverse, Interoperable Systems

For over 20 years, Michael and Hailey Daly, the owners of leading Australia-based home automation, electrical and AV integration business, Wired By MJD, have excelled at communicating to their customers the benefits of premium AV and smart home solutions to a modern lifestyle and of hiring licensed and certified professional systems integrators to design and install them. Their business has thrived from strong word-of-mouth referrals and testimonials of their work; however, Michael, who was named CEDIA’s Best Technician in the APAC Region in 2024 acknowledges, “Storytelling without physical experiences can only go so far. It was time to elevate our presence, attract more business, and provide a more tangible, relatable representation of our services and technology offerings.” The best way to do this, they felt, was to build a lifelike showroom and experience centre to ‘wow’ potential clients and industry prospects. Kordz played an integral role in the timely execution and exceptional functionality of the many homelike vignettes featured in the new 87-square-meter space.  

Michael and Hailey envisioned the new facility as a testament to their superior craftsmanship, meticulous attention to detail, and the value of professional licensing and certification. It also highlights the possibilities that seamless integration of advanced technologies within a home setting can achieve. At the heart of this vision is a precisely engineered and thoughtfully installed Kordz cabling infrastructure that connects every tech amenity. The Wired By MJD showroom and experience centre beautifully demonstrates how a smart home can enhance daily life, offering comfort, convenience and enjoyment, while setting a standard of excellence for other integrators to aspire to. 

“Given the diverse range of solutions, technologies and integration features we offer, it was crucial to make the most of every space and demonstrate as many real-life scenarios as possible,” Hailey explains. “The high-quality cabling from Kordz provided a robust foundation, ensuring that all smart devices and systems operated seamlessly, performed optimally, and transitioned smoothly from one scene to another.” 

Hailey Daly, Business Development Manager, Wired By MJD
CEDIA Global New Volunteer of the Year Award Winner 2024

Wired By MJD employed a range of Kordz connectivity solutions to bring their vision to life. The infrastructure, featuring audio, HDMI, KNX control and SlimCat Cat6A network cabling, supports every smart home discipline and premium product in their extensive portfolio. The quality, performance and reliable connectivity of Kordz cabling, combined with Wired By MJD’s previous positive experiences with Kordz on other installations, provided all the assurance the team needed to proceed confidently with this project.  

The extensive network of Kordz connectivity solutions in the Wired By MJD experience centre and showroom consists of:  

Kordz Audio Cable 

Kordz Control Cable 

Kordz Network Cable 

Kordz HDMI Cable 

“With HDMI cables, in particular, the performance can vary drastically depending on the cable’s design and build quality. For “Aladdin’s Cave,” our dedicated home theatre, which is the epicentre of the showroom, it was important to provide our guests the most immersive entertainment experience possible. We couldn’t have accomplished this without Kordz’ renowned HDMI cabling, in this case their exceptionally built PRS4 Series.”

Hailey Daly, Business Development Manager, Wired By MJD
CEDIA Global New Volunteer of the Year Award Winner 2024

Challenge

Effectively communicating the benefits of smart home technology and its impact on a connected lifestyle can be challenging through traditional storytelling, where ideas remain conceptual rather than experiential. To truly understand, appreciate and envision how these technologies can enhance their own lives, customers need to see and interact with fully functional, integrated smart systems in a real-world, home-like setting. The immersive demonstrations at Wired By MJD’s experience center and showroom achieve this by showcasing realistic, multi-faceted smart home scenarios. These demonstrations required not only the customisation, design and programming expertise of professional integrators, but also a robust foundation of high-quality cabling from Kordz to ensure seamless interoperability, reliable connectivity and impressive performance of every featured product and system, including those from these leading brands: Aurenda, Autonomic, Bowers & Wilkins, JVC, Leica, Polk Audio, Monitor Audio, KNX, Araknis, Panasonic, WattBox, SpeakerCraft and more.

Solution

The Kordz cabling infrastructure of Wired By MJD’s new smart home experience centre and showroom enabled the professional integrators at the company to achieve the following:  

  • The slim, robust design of Kordz’ cabling streamlined the installation of roughly 3 kilometres of cabling, allowing Wired By MJD to complete the experience centre and showroom and have it ready to open to the public and for appointments in just six months, from demolition to final build.
  • The rigorously tested high bandwidth capabilities of Kordz’ network and AV cabling supports up-and-coming technologies, such as Wi-Fi 7, 10Gb networking, HDMI 2.1 features, and advanced smart home control. This gives Wired By MJD a competitive edge as an integrator, and will sustain future expansion and upgrades as new smart devices and systems are introduced to the market.   
  • The strong cabling backbone allows Wired By MJD to create and present the most impressive, inspiring demonstrations of home technology imaginable, helping them strengthen their reputation as a premier provider of smart home technologies and sell more successfully to homeowners, architects, designers and builders who visit the facility. 
  • The unmatched quality, standards-rated performance and reliable connectivity of Kordz cabling assured Wired By MJD that all systems and devices featured in the experience centre, showroom and dedicated high-performance cinema functioned as intended and delivered guests an authentic glimpse of premium smart home living.   

Results

Improved Customer Experience Through Immersive “Storytelling”

When the benefits of smart home systems speak for themselves through dynamic, engaging demonstrations, customers are more likely to implement solutions in their own homes. 

At the core of this interactive environment is a professionally installed backbone of high-quality Kordz audio, HDMI and networking cables, supporting demonstrations of fully functional, interoperable and customisable smart systems. While the cabling often goes unnoticed, it plays a vital role—ensuring sharp visuals in the home theatre, crystal-clear audio, fast control signal transmission, and seamless transitions between scenes.  

The showroom is projected to achieve a 100% return on investment within 3-5 years.  

After being open only one week, Wired By MJD acquired three clients and entertained several requests for meetings and quotes. Additionally, many companies in the area have expressed interest in attending educational programs and events held at the showroom. Now, months after the grand opening, this investment has cemented Wired By MJD as an industry leader and generated a large influx of business while underscoring the importance of a reliable, stable, high-capacity infrastructure to seamless integration of advanced technologies into homes and businesses, by experienced, certified and passionate professionals.  

Excellence recognised by the industry, Wired By MJD collecting a host of CEDIA Awards in 2024

It would appear industry notables agree, the Wired By MJD team taking out CEDIA’s Best Showroom/Experience Centre Award in the Asia Pacific (APAC) Region in 2024 and named finalist in a number of other categories. In addition, co-owner Michael Daly was named Best Technician in the APAC Region, and co-owner Hailey Daly was honoured as CEDIA’s Global New Volunteer of the Year. Congratulations team Wired by MJD for a terrific set of achievements all round.

To discover more about Kordz’ line of professional-grade connectivity products, designed to be robust, fast and effective, check out our range.

All Images Credit: Wired By MJD.

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