March 14, 2025 Kordz Expands into South Korean Market Through New Distribution Partnership with HIENDAUDIO

Systems integrators servicing South Korea’s high-end audio and home theatre clientele can now access Kordz’ globally renowned, award-winning connectivity solutions from one of the region’s premium distributors

Growing demand for Kordz’ award-winning, professional-grade connectivity solutions has attracted interest from leading distribution companies worldwide and has now opened the door to a new high calibre network in Asia. The latest addition to Kordz’ expanding network of distribution partners is HIENDAUDIO, which has provided premium AV solutions to leading residential integrators in South Korea for 20 years.  

Led by CEO and renowned YouTuber, Chris Lee, HIENDAUDIO offers ISF, PVA (THX) and HAA-certified design and installation resources to AV specialists building high-end home theatre and hi-fi systems across the country. With the addition of Kordz’ extensive range of high-performance HDMI, speaker and other AV connectivity solutions to their portfolio of brands, which already includes Barco Residential, Wisdom, Trinnov and Storm Audio, HIENDAUDIO is reinforcing its mission to provide superior products and solutions while elevating the global prominence of South Korea’s audio culture.  

The new distribution partnership not only strengthens HIENDAUDIO’s capabilities, but also provides Kordz with a valuable opportunity to showcase to South Korean integrators the difference professional-grade connectivity solutions can make. This will only be amplified by Lee’s 30 years of experience reviewing audio products on his popular YouTube channel with over 200,000 subscribers. Lee’s insights and expertise promise to benefit industry professionals and enthusiasts alike, as he shares the advantages of reliable, professional-grade connectivity solutions designed to make installation easier.  

“South Korea is a new market for Kordz, so having such a well-respected distribution partner with deep knowledge, technological expertise and an established network of leading dealers is imperative to establishing a strong presence in this significant region,” says Kordz Managing Director, James Chen. “With increased industry understanding about the importance of quality to a long-lasting, reliable and future-ready infrastructure, residential and commercial AV solutions are in high demand throughout the region, and we are very excited to provide the products they need to simplify installation, improve reliability and increase project profitability.” 

Adds Lee, “Kordz’ professional grade connectivity solutions are exactly what South Korean integrators and AV specialists need to elevate the performance and reliability of their installations. With the expanding demand for high-end home theatre and audio systems, the ability to provide exceptional products like Kordz further reinforces our commitment to offering the best to our clients. We’re excited to share Kordz’ award-winning solutions with the market and demonstrate how these products can make a tangible difference in system reliability and ease of installation.” ort, Kordz helps integrators around the world meet the evolving cabling requirements of a diverse range of residential and commercial environments.

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